Digital Marketing Industry– What does that mean? What is digital marketing?
Digital Marketing is a parent term for the marketing of products and services on the digital platform like mobile phones and displays hoardings on metro stations, roads and other public places and mostly on Internet, using digital technologies.
Difference between traditional marketing and DM
- Cost effective in nature
- Visibility is more enhanced
- Time efficient
- Helps engaged qualified and targeted customer
- Gives efficient feedback mechanism
- Develops a brand on global scale
- Can connect to many customers in one go
- Developments can be easily measured online
The 5 C’s of Digital Marketing: –
Digital Marketing Industry in India: –
At this point of time, this industry is spread to each and every business sector.
Its major applications include online transactions, online shopping, order tracking, online banking and database management.
It has globalized the world by breaking the geographical barriers and empowering all consumers and businesses in the world as potential suppliers and customers to communicate with each other whenever possible and make payments from anywhere and anytime in the world.
Digital marketing industry in India is a rocket rising career today. In a country like India with a rapid growth in digitalization industry and rapid economic growth, this is seen as a very high significant growth as a career.
Growth in this sector is making the substantial effect in the marketing and advertisement. Big effect Digital marketing industry in India can’t be defined without the short description of the past DM strategies.
Usually, people used to believe that online information and products were not authenticated and could be a fraudulent activity but at this time the scenario has been changed.
Role of Digital Marketing
At this point of time first of all people compare the things online as it is really a time-saving task, free home delivery is the additional plus point to this and you get the same trust from the company which turned the tables on the online and the offline market.
Digital marketing has become one of the crucial components for any organization to develop and prosper in its enterprise.
This has led the names to recognize and realize the untapped potential of digital marketing that could provide unlimited benefits to their companies.
Everything from sales to marketing can be handled online.
More than 400 million active internet users in India are there which has ultimately created a fascinating business opportunity to sell the products and services to this enormously growing population.
Now only the illiterate population of the country who doesn’t have access to the computer devices and online education are lacking the advantages and true potential of Digital Marketing.
Today there are e-commerce giant companies like Amazon who owns their own Jumbo jet and the company now worth’s more than US$ 135.98 Billion.
Jeff Bezos the CEO of Amazon was also named as the wealthiest man by Forbes.
Top 50 major E-Commerce companies list includes: –
Statistics of Digital Marketing Industry in India
- 36% of the companies had already integrated DM strategies in their business in 2016
- More than 75% of the marketers feel that traditional ways of marketing are no longer sufficient and would require the use of DM which could increase the company revenue by 30% by the end of 2017.
- DM budget would be increased by 80% of the businesses which could surpass the IT budget.
Scope after learning Digital Marketing Course!!
As seen as a high rising career the DM course is in demand by the students, professionals, and businessmen.
It is something required by each company for Brand Promotion, Lead Generation, Reputation Build Up, Online Sale, Services, converting readers to customers just like agencies and professionals do.
One can start his or her personal blog and could even establish a DM agency.
The Most Advanced Digital Marketing Course in India include: –
- Intro to DM
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Growth Hacking
- Web Analytics
- Integrated Digital-Marketing Communication
- Lead Generation for Business
- Digital Display Advertising
- YouTube Advertising
- Video Marketing
- Search Marketing
- Google AdWords
- ORM(Online Reputation Management)
Best Digital Marketing Institutes in India
- Reyitte Techstack
- DSIM(Delhi School Of Internet Marketing)
- Digtal Vidya
- Digital Technology
- Learning Catalyst